What
  • Golf Courses
Where
Business Listing

Business Listing

Why Listing Your Golf Course Matters!

As a business, how likely is it that potential customers will come through your door?
The whole point of an online presence is to entice customers into your Pro-Shop, your Membership office or your counter for tee times so you can convert them to paying customers rather than just browsers online.

Tell Golfers Who You Are.

Out loud to the vast universe, at the right time, to the right audience.

Tell your story and reach thousands of golfers who are looking for new opportunities to discover something new.

Be, Heard, Be Remembered and Book More Tee Times at Rack Rate!

No 3rd party booking required…

Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located. As a customer, how likely are you to give this company your business? Not very. In fact, according to Placeable, 73% of consumers stated that they lose trust in a brand when the online listing shows incorrect information.

1. Missing hours of operation information can be a dealbreaker

There are many things that people look for in listings, whether they are looking at that search engine on a PC or on a mobile device. The top piece of information that most people look for is the hours of operation since their search is likely for a business that they frequent quite often.

In fact, in a study conducted by local data aggregator Localeze, hours of operation were noted as the most helpful feature in selecting a business during a local search. 76% of respondent reporting that they expect this information when searching and 61% believe that it is a feature that helps them to select a business.

Even if people are new to a business, it doesn’t give people a good impression if the business hours are not listed and they don’t know that it’s only open from 11 a.m-6p.m. Tuesday-Saturday.Imagine that potential customer who is ready to spend their money in the store, but shows up on Monday at 7 p.m. only to find it closed. That customer is likely going to do another search on a mobile phone to find a different store and spend their money there.


2. You can’t spell NAP data (and score a citation) without an A(ddress)

While most people would assume that the number one reason people do a search online is for the address or location of a business, the address is actually behind hours of operation as the second most desired information. But, of course, the whole point of being in business is to make money doing what you love or selling what you love. And that happens by attracting foot traffic and increasing customer base.

It bears repeating that if a business address is incorrect on listing sites such as Google or Bing, then customers will not be crossing the threshold. A simple thing such as the wrong number on a street address, or even the wrong town, can mean that a customer cannot find you. The US Postal Service relies on a complex system of checks to verify and standardize addresses, and many of the search engines will default to the USPS for correct mailing addresses.

What this means for the average new business owner is that unless a business is in an established location, getting the correct address on their listing means that both the address from City Hall and the information on USPS must be consistent. If USPS doesn’t recognize that address, then a business owner must contact them to verify their new address and get that information updated on USPS’s online database.


3. Local searchers are mobile creatures

According to Localeze, mobile-phone-based searches drive in-store purchases with more than 75% of searches ending in a purchase—if a business has their listing details correct. Now if half of the people searching for a business listing on a local search engine, such as Google Local/Maps, can’t find the store’s business listing details, then the business is going to lose 100% of their business.

For ease of use for potential customers, some of those details need to be as readily available as possible in a mobile-friendly manner. This can be accomplished with a responsive website that supports cellphone and tablet-specific versions.


4. Updated, accurate websites still serve as a first impression

At the same time, more than 60% of searches on PC platforms such as website portals, Internet Yellow Page directories, and local sites have a similar chance of ending in a purchase. While mobile searches are becoming more of a standard in where a customer searches, a business owner should not discount the power of a fulsome, consistent and accurate listing that is reflective of the business website.

Any listing should be linked to the business’s website and feature the exact same information, but more of it. While a website should be enough to entice a customer to visit or buy, if those inconsistencies exist, then trust issues may arise in a business’s practices before a customer ever crosses their threshold.


5. Local searchers mix it up across multiple devices, situations and times

People who search for listings are doing it in many more ways than when the Internet first coalesced into existence about two decades ago. In that time, we went from working on desktops to laptops to PDAs to Blackberries to Apples to tablets—and in each iteration, the methods of search have changed.

However, that has slowed over the last five years or so as web developers realize that they need to be smarter. Rather than designing three different sites for three different platforms, they have created websites that are scalable to the search device. And that has been helped along by the proliferation of types of devices in use everyday.

According to Pew Research Center, In 2015, smartphone ownership in America was at 68%, with tablet and computer ownership at 45%. Statista says that almost half of American adults use their smartphones the most to search for local information online, the other half being split between computers (40%) and tablets (11%). According to Localeze, like the types of devices used, what we are searching for varies by the time of day and device. Entertainment is searched for during work hours on computers, restaurants during evening using phones and health/fitness evening using tablets.

The most important part of those mobile searches is accuracy. If someone cannot find your business in a local search or find inaccurate results whilst out and about, then your business has lost the chance for that browser to become a customer. So having those listings correct in all of the device formats is a must as we, and our technology, continue to evolve in the way we interact with local businesses.


6. Local search results are trusted sources of information

Last but certainly not least is the fact that local search results are considered the most trustworthy. In a study by Neustar, it was determined that these searches, such as “used games Raleigh”, are what people do the most since they put that trust in local business more than big box, big website stores.

Think about it, would you rather find a local store where you can get that latest purse in town right now? Or you can wait a week for delivery, which is four days past the event that you want it for! Local searches lend themselves to instant gratification and that interaction between browser and salesperson will convert that browser from someone who might get just the minimum to a loyal customer who feels like a million having spent a little more, but getting what they consider to be gold!

Those interactions are what lead people to local searches and the absolute necessity of getting your listings correct. Trust leads to loyalty, which leads to more business, which leads to happy customers and business owners.

And it all starts with that correct listing in that customer’s local search.

Drone Video Production For Golf Courses

Relevant Social Media Content You Can Share!

Social MediaThe easiest way to manage your brands on social media

Golf Guide Directory has integrated a complete social media management platform for your golf course or business, and we have curated golf content that is shareable to all of your favorite social channels. Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team—all from a single dashboard.

Publish your own content!

Publish your own story with the best pictures to your own page right from your desktop. Or schedule them for later. Enough said.

A monitoring dashboard that’s sticky

Multiple listening columns help you stay tuned to everything that’s relevant. Respond in real-time and engage with your audience as often as you like.

Features

Publishing

Monitoring

Analytics

Collaboration

Powerful and more than just a listing.

Contact us today: info@golfguidedirectory.com

Golf Course Listing

Golf Course Listing
Golf Course Listing

Golf Destinations

Golf Destinations
Golf Destinations

Feature Golf Course

Feature Golf Course
Feature Golf Course

What We Do!

Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.

The first thing you can do is get your golf course on the directory listing and claim it!

The old saying “No Sign, No Business,” still holds true today with golf courses!

Verifying your listing is free to do, and you should search our database of golf course listings to make sure your course is listed, and that the listing information is correct. Click this link and search now: https://golfguidedirectory.com/

Type the golf course Name and State into the search bar!

Next step would be to claim your listing, this will allow you to feature your listing with a picture and help you stand out, turns on your sign if you will and let golfers know your open for business.

We want to help connect you with golfers directly, no middleman booking fees.

To claim your listing and verify is free.

If you would like to feature your golf course on our landing page for all golfers to see, we would like to have a conversation about that soon!

We can do a whole lot more too with additional marketing services listed below.

Social Media Marketing Campaigns, Website Development, Coupon Distribution.

We know how busy you are just keeping things running so we can help with the marketing at a price you can afford.

Contact us today at info@golfguidedirectory.com

 

Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today, instead of advertising creating noise that distracts from the content your buyers want to read, digital advertising can be part of an ongoing conversation that your brand has with its customers. Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smartwatch. Because DEFINING DIGITAL ADVERTISING/ advertising proliferates across so many channels, including very personal channels, you need to be more cognizant than ever before about providing useful, engaging content.

Give your guest a digital scorecard with free GPS!

We have partnered with 80BREAKR™ because their mission to help golf courses thrive & help amateur golfers

fits perfectly with Golf Guide Directory’s business.    80BREAKR™ created the best golf scorecard mobile app

with every golf course loaded that is the easiest & the most fun for golfers.  Their golf course services help golf

courses improve both value and revenue at golf courses and all a golf course needs to do is put up a free download

sign at check in.  You can click the 80BREAKR™ logo to find out more, or watch the short video below to learn how 80BREAKR™ can help your golf course add value & boost revenue.

80 Breakr Golf Free App Download

Free 80 Breakr Golf App Download for android!
Free 80 Breakr Golf App Download for android!

Apple App Store

Click for free download on-the-app-store
Click for free download on-the-app-store

Trusted Partners

California Golf Course Owners Association
NGCOA_Chapter_Nevada2
National Golf Course Owners Association of Arizona
Garsen Golf
BagBoy
BagBoy
FlightScope
FlightScope
Grip Boost
Swing Coach
ShortPar4

Golf Course Listing