NEWS: That’s a Wrap – Recapping the 2021 PGA Merchandise Show Recapping the 2021 PGA Merchandise Show
The 68th PGA Merchandise Show is in the books, and while it’s an oft-repeated cliché in our golf world, we’ll say it here anyway: this was a show unlike any other. But while we weren’t all able to gather in Orlando, this year’s online-only edition served as a f unique, virtual get-together that helped thousands of folks in our industry connect, learn and prep for an exciting year ahead. (It also ran 24/7 from Tuesday to Friday, so there was no “closing time” to those popular post-show happy hours this year.) One tradition remained as true as ever: it was a blast.
“PGA Show Week has always been about providing new resources for our PGA Professionals to advance the game in their communities and for the golf industry to collaborate in enhancing the overall golf experience,” said PGA of America President Jim Richerson. “We are proud of how PGA Professionals have led the way back to unprecedented participation despite all the challenges of the current times. This year’s PGA Show has provided numerous ways for our golf community to grow the game for generations to come.”
“We are grateful for the industry participation and for how well the virtual PGA Merchandise Show has gone this year,” said PGA of America CEO Seth Waugh. “That being said, we can’t wait to bring the industry back together in person in 2022 where we can leverage the innovations and learnings from 2021. The importance of human connections and relationships are fundamental to our business and our golf community. However, there are also so many lessons to be learned from the experience. For instance, in previous years at the Show, I was literally supposed to be in three places at the same time. In the future, we’ll be able to leverage the human experiences and the content creation environment of the PGA Show to create great interpersonal interactions and deliver on-demand content so you can engage in everything that matters to you. We are already hard at work on the 2022 PGA Show and look forward to being face-to-face with our industry peers next January.”
Here are a few stats from the week that was:
- More than 10,000 of attendees from 78 countries
- Nearly 400 exhibitors and brands
- Over 190 education sessions
- Over 140 industry-leading panelists
- 1,400+ Products
Want to catch up? Here are some highlights from the week.
So, with all the action packed into a few days, we’re guessing you may have missed a few sessions you’d hoped to attend. Have no fear: all sessions are available on-demand, so you still have time to log on and catch up. Simply log in to the platform and view the On-Demand tab of the Programming page.
Ultimately, the PGA Show is the single largest global gathering for business of golf, and this year was no exception. We want to acknowledge the creativity, flexibility and enthusiasm from all who attended, both as vendors and as attendees. The show isn’t possible without you, so thank you for your engaged participation, and for helping make this year’s event a success. We look forward to seeing you in Orlando next year, January 25-28.
Thank you to all the staff at the PGA Merchandise Show for making the best of these trying times and keep golf moving forward into uncertain times. We are all looking forward to a 2021 Golf Season like we have never seen before.