GOLF GUIDE DIRECTORY AS EASY AS ‘CLICK AND GO’ FOR GOLFERS SEARCHING FOR COURSES TO PLAY

WHITE PINE, TN  – John Stallings has created a product that addresses a need for two very important elements of the golf industry – golf courses and golfers.

“Golf course owners and managers are always looking for inexpensive ways to attract players to their courses. And golfers, especially when visiting a new area, are searching for places to tee it up,” said Stallings.

His creation, seven years in the making, is Golf Guide Directory, an online directory service created just for connecting golfers with golf courses, and it brings these two important elements together with one click of a button. Utilizing a directory consisting of every golf course in the United States, and the “NEAR ME” application, players can get information on courses nearby in an instant.

“The web site will pull up any golf courses within the radius the golfer has selected, 10 miles, 50 miles etc.,” said Stallings. “The program will display a generic listing of golf courses in the specified area. For our ‘feature courses’ it will pull up a listing with photos of the course, clubhouse, restaurant, or anything the course manager chooses to include. The player will then make a decision on where to play.”

We are excited to be releasing our platform this year at the PGA Merchandise Show in Orlando Florida, golf course owners now have a cost-effective way to reach a large number of golfers with our SEO optimized digital platform, unlike print our golf course owners can customize their marketing plan throughout the year for no additional cost.

Golf Guide Directory logo

Golf courses owners should check their free listing and verify its content as soon as possible.

The service is free of charge to golfers, and courses pay no fee to be included in the directory. For $1,500 a year they can upgrade their simple listing to become a “featured course,” including all the information they would like to share with the inquiring golfers.

“There is no software for courses to buy or load, but they will have the ability to customize content on their feature page,” said Stallings. “The site is being updated and fine-tuned daily with exciting new elements, so upgrades will be coming fast and furious and courses will get them automatically.”

Stallings is especially thrilled about one new element in the works.

“We are really excited about a feature that we are working on now where a customer will be able to book a tee time with the course directly from its listing,” said Stallings. “That’s one-stop shopping from start to finish.”

Along with the course research, players have other reasons to visit the www.golfguidedirectory.com website. They can keep up with the latest golf news thanks to a daily news wire feed, read reviews of equipment, learn about the latest training aids, get instructional tips to help their game, and more.

Said Stallings, “While the site is very informative regarding all aspects of golf, we want to be known as  the King of the ‘Near Me’ search. Just three clicks and you have a list of great courses to play, with no booking fee and no charge at all.”

Golf Guide Directory’s manufacturing partners include Golf Training Aids, Sky Caddie, Flat Cat, Dynamic Brands, Duca Del Cosma and Antigua Golf Apparel.

For more information

Call: 423-839-6523 or

Visit:  www.golfguidedirectory.com

Company Contact:
John Stallings
Golf Guide Directory
423-839-6523
[email protected]

John Stallings
Let's Go Golf

Golf Guide Directory, Golf Marketing, Our Most Complete Guide Yet! By GGD - 2022 Let's Go Golf

If there’s one topic we hear golf operators ask about more than any other, it’s golf course marketing.

There are many moving pieces inside a good marketing campaign, and a one-person team can’t be expected to manage a comprehensive strategy on their own.

You might be great at applying a few marketing tactics in your day-to-day, but with general managers having to wear so many hats, golf courses often lack a consistent multi-channel golf marketing strategy that is truly focused on things that generate revenue. If you’re a general manager, a head professional, or any golf course employee that has been tasked with developing a marketing plan, this guide is for you!

We’re going to take a comprehensive look at everything about golf course marketing from planning, to development, to execution. Whether you want to re-launch your brand, implement an automated marketing campaign, or optimize your website, you’ll find the answer here at Golf Guide Directory.

First, we are going to ask you to have a look at your listing.

Go to: www.golfguidedirectory.com and search for your city and state, then click near me and see if your Listing is in the list. Click on your course name and make sure your basic information is correct and email us with any changes you need to make.

[email protected]

Golf Marketing

What Is Golf Course Marketing?

Golf course marketing encompasses all of the actions taken by a golf course to generate awareness, develop a branded experience, sell tee times, advertise pro shop and restaurant items, and delight customers.

Golf courses typically use a mix of tools, channels, and strategies to accomplish their marketing and revenue generation goals.

Some marketing channels golf courses use include:

  • Website
  • Online booking
  • Emails
  • Search Engine Optimization (SEO)
  • Pay per Click
  • Word of mouth, and referrals
  • Mobile app and SMS marketing
  • Tee time distribution market places
  • Traditional media such as radio, posters, television and out-of-home advertising

The point of identifying each channel is to help create a specific set of tools and strategies for each one.

We will dive more deeply into each one later, but for now, these are the most common marketing channels we see golf courses putting to use.

The Golf Course Marketing Plan

Putting together a real marketing plan can be a daunting task.

Considering the amount of money you will ultimately pour into your marketing strategy and the amount of time it will take for you to see real results, you need to make sure you have a strong plan in place before you start.

A standard marketing plan typically spans the course of one year and is divided by each quarter. This timeframe makes sense for golf courses, given their seasonality.

In order to consistently analyze organization-wide targets and key metrics, most companies align the beginning and end of their marketing plan with the beginning and end of their fiscal year.

How to build a golf course marketing plan:

State your golf course’s mission

  1. Define objectives and Key Performance Indicators (KPIs) for accomplishing this mission
  2. Develop a target audience description
  3. Promotion strategies and marketing channels
  4. Budget for the upcoming fiscal year
  5. Analyze competition within the local market
  6. Define roles and responsibilities

Your marketing plan is the jump-off point for creating a branding strategy. It develops a message, identifies marketing channels, and generates interest in your business.

Everything you do to market your golf course should be defined within your marketing plan, and while the plan above is concise and could go into much more detail, it is a good starting point for developing a better strategy.

Developing A Golf Course Branding Strategy

Before you go start your marketing campaign, you need to assess your branding strategy.

Understanding how your brand will fit within your golf course’s market is critical for planning your marketing strategy.

Not all courses are created equal and your golf course has a specific fit within your area’s golf market. Your branding tells the market who your audience is, the kinds of customers you expect to visit, and the overall experience these customers can expect when they come.

Pick the right branding and your fit within the market will come easily.

If you choose to not pay special attention to your brand, you risk confusing the market and losing customers. Or, you’ll attract the wrong kinds of people, people who won’t be coming back.

To develop a strong golf course brand you need to understand your ideal customer demographics, market position, and customer experience. These three key area

Three key aspects of golf course branding

1/ Ideal customer demographic

Whom are you trying to attract to your golf course? Do the features and benefits of your operation cater better to families, young people, seniors, or someone else?

Understanding who your customers are can help to identify marketing initiatives that enhance experiences, dictate ideal product offerings, and address the needs of that specific demographic.

2/ Market position

How is your golf course positioning itself within the market? Municipal courses create experiences that are open to all, whereas private clubs build their reputation on premium service and exclusivity.

Where your operation fits within the market depends on the Design of your facility, your physical location, and your history within the local community.

3/ Customer experience

Golf course brands are built on customer experiences. Customers have come to expect a certain quality of experience based on how much a round of golf costs, and how the media and their peers describe their past experiences.

For golf courses, especially those that offer a premium experience, every customer interaction builds your brand.

Finding the right target demographic

Determining a target demographic takes some critical thinking. You need to consider how well your golf course suits the demographics needs, whether your offering is realistic or attractive, and whether this demographic is lucrative enough to be worth chasing.

For example, if your golf course is in a premium location you may want to target wealthy individuals in a private setting, with traditional branding and product offerings.

However, if your golf course is in a competitive market and most golf courses serve senior citizens or wealthy elites, you may benefit more from targeting families and young people with a fun, less traditional, atmosphere.

In reality, there are many ways to brand your golf course. The key is taking the time to do your research and understand the best way to fit into your immediate market.

As you can already see, if you made it this far into the read, there is a lot of moving parts to Golf Course Marketing and At Golf Guide Directory we have years of experience in developing just the right plan to help a golf course reach their marketing goals.

We can do it all for a lot less than you might think too.

Let’s start a conversation about our cost effective Verified Partners Program and for less than $5 dollars a day we are your marketing team working 24/7

[email protected]

Press Kit

Have any questions, fill out the contact form below and we will respond.

We are excited to be releasing our platform this year at the PGA Merchandise Show in Orlando Florida, golf course owners now have a cost-effective way to reach a large number of golfers with our SEO optimized digital platform, unlike print our golf course owners can customize their marketing plan throughout the year for no additional cost.

Golf courses owners should check their free listing and verify its content as soon as possible.

The service is free of charge to golfers, and courses pay no fee to be included in the directory. For $1,500 a year they can upgrade their simple listing to become a “featured course,” including all the information they would like to share with the inquiring golfers.

“There is no software for courses to buy or load, but they will have the ability to customize content on their feature page,” said Stallings. “The site is being updated and fine-tuned daily with exciting new elements, so upgrades will be coming fast and furious and courses will get them automatically.”

Stallings is especially thrilled about one new element in the works.

“We are really excited about a feature that we are working on now where a customer will be able to book a tee time with the course directly from its listing,” said Stallings. “That’s one-stop shopping from start to finish.”

Along with the course research, players have other reasons to visit the www.golfguidedirectory.com website. They can keep up with the latest golf news thanks to a daily news wire feed, read reviews of equipment, learn about the latest training aids, get instructional tips to help their game, and more.

Said Stallings, “While the site is very informative regarding all aspects of golf, we want to be known as  the King of the ‘Near Me’ search. Just three clicks and you have a list of great courses to play, with no booking fee and no charge at all.”

Golf Guide Directory’s manufacturing partners include Golf Training Aids, Sky Caddie, Flat Cat, Dynamic Brands, Duca Del Cosma and Antigua Golf Apparel.

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